The world's leading museum devoted to contemporary design in every form.
sprout.link/designmuseumFollowers
611.3K
Following
782
Total Posts
Engagement Rate
0.06%
Avg Likes
390
Avg Comments
With 611.3K followers across 5,628 posts, Designmuseum is one of the Museum accounts tracked in the InstME index.
An engagement rate of 0.06% puts Designmuseum in the bottom 7% for accounts with 100K–1M followers tracked by InstME.
Followers leave about one comment for every 99 likes — an audience that mostly engages through likes.
Designmuseum currently publishes about 8 posts per week — more than one per day.
InstME's audience-quality checks score Designmuseum at 76/100, with an estimated 20% low-quality or inactive followers — a solid result.
The account follows just 782 others against 611.3K followers — a ratio typical of established creators and brands.
| Metric | Designmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.31% |
| Average likes | 390 | 3,232 |
| Average comments | 4 | 79 |
| Posts per week | 8.42 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Designmuseum has 611,258 followers on Instagram (611.3K) as of Jul 9, 2026.
Designmuseum's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Designmuseum average 390 likes and 4 comments.
Designmuseum posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 20% of Designmuseum's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Designmuseum is registered as a business account on Instagram and is verified.
5,628
4
Avg Views
0
Posts / Week
8.42
Growth Score
1.2 / 100
737.3K
Engagement
0.49%