๐ช world's best desserts ๐ฐ unique flavors weekly ๐ซ served fresh in our pink box ๐ง bringing people together ๐จ๐ฆ ๐ฆ๐บ
Crumbl is a verified Dessert Shop brand on Instagram based in Australia, tracked in the InstME index with 6.4M followers. To date Crumbl has posted 3,034 times, currently less than one post a week. Posts average 22,737 likes and 379 comments, an engagement rate of 0.36%.
The Dessert Shop account Crumbl has posted 3,034 times on Instagram and drawn 6.4M followers.
Each post from Crumbl averages 22,737 likes and 379 comments, or about one interaction per 276 followers.
Followers weigh in with a comment about every 60 likes, an audience that mostly engages through likes.
Crumbl's output runs to less than one post per week.
The account follows just 4 others against 6.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$22,000โ$42,000
Based on 6.4M followers and a 0.36% engagement rate, a single sponsored post by Crumbl is worth an estimated $22,000โ$42,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Dessert Shop
| Metric | Crumbl | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.02% |
| Average likes | 22,737 | 25,711 |
| Average comments | 379 | 376 |
| Posts per week | 0.23 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Crumbl | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.22% |
| Average likes | 22,737 | 19,100 |
| Average comments | 379 | 218 |
| Posts per week | 0.23 | 0.75 |
Median values from 59 accounts in Australia with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Crumbl is a verified dessert shop brand based in Australia on Instagram, with 6.4M followers.
Crumbl has 6,387,806 followers on Instagram (6.4M) as of Apr 23, 2026.
Crumbl's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers.
Posts by Crumbl average 22,737 likes and 379 comments.
Crumbl posts less than once a week on average.
Crumbl is registered as a business account on Instagram and is verified.
Crumbl is categorized as a dessert shop account in the InstME index, based on the profile's bio and Instagram category across 3,034 posts.
Crumbl's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Crumbl carries the blue verified badge on Instagram.
Total Posts
3,034
Avg Comments
379
Engagement
1.87%
Pastry.france.mode ๐ฒ๐ฆ ๐บ๐ธ ๐ซ๐ท
@pastry.france.mode
Followers
161.7K
Engagement
0.38%
A sponsored post from Crumbl is estimated at $22,000 to $42,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
