Followers
97.3K
Following
959
Total Posts
Engagement Rate
0.2%
Avg Likes
188
Avg Comments
Cotswold Outdoor runs a verified Outdoor Equipment Store brand account based in United Kingdom with 97.3K followers on Instagram. The account has published 2,993 posts, currently less than one post a week. Posts average 188 likes and 5 comments, an engagement rate of 0.2%.
Counting 97.3K followers and 2,993 posts, Cotswoldoutdoor sits in the InstME index as an Outdoor Equipment Store account.
An engagement rate of 0.2% puts Cotswoldoutdoor in the bottom 8% for accounts with 10K–100K followers tracked by InstME.
Roughly one in 40 likes comes with a comment, a healthy amount of conversation.
Cotswoldoutdoor maintains a rhythm of less than one post per week.
Audience-quality analysis puts Cotswoldoutdoor at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
With 97.3K followers but only 959 accounts followed back, Cotswoldoutdoor shows the ratio of a well-established account.
Estimated sponsored-post value
$340–$630
Based on 97.3K followers and a 0.2% engagement rate, a single sponsored post by Cotswoldoutdoor is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Outdoor Equipment Store
| Metric | Cotswoldoutdoor | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 1.45% |
| Average likes | 188 | 339 |
| Average comments | 5 | 18 |
| Posts per week | 0.67 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Cotswoldoutdoor | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.84% |
| Average likes | 188 | 203 |
| Average comments | 5 | 11 |
| Posts per week | 0.67 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Cotswold Outdoor is a verified outdoor equipment store brand based in United Kingdom on Instagram, with 97.3K followers.
Cotswold Outdoor posts on Instagram as @cotswoldoutdoor.
Cotswold Outdoor has 97,320 followers on Instagram (97.3K) as of Jul 16, 2026.
Cotswold Outdoor's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers.
Posts by Cotswold Outdoor average 188 likes and 5 comments.
Cotswold Outdoor posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Cotswold Outdoor's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Cotswold Outdoor is registered as a business account on Instagram and is verified.
Cotswold Outdoor is categorized as an outdoor equipment store account in the InstME index, based on the profile's bio and Instagram category across 2,993 posts.
2,993
5
Posts / Week
0.67
Growth Score
4 / 100
ER Rank
8th
Engagement
0.15%
Cotswold Outdoor's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Cotswold Outdoor carries the blue verified badge on Instagram.
A sponsored post from Cotswold Outdoor is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
