✨The worlds leading luxury car freshener brand ✨As seen in GQ, Vogue, TopGear etc ✨100k+ orders fulfilled globally ✨Worldwide Shipping ✨Est 2018
Car Cologne® is a verified Automotive brand. The account has built 37.5K followers on Instagram. Car Cologne® has shared 331 posts to date, currently less than one post a week. Posts average 107 likes and 10 comments, an engagement rate of 0.31%.
Counting 37.5K followers and 331 posts, Car.cologne sits in the InstME index as an Automotive account.
Benchmarked against 3,742 Automotive accounts with 10K–100K followers, Car.cologne posts a 0.31% engagement rate that is in the bottom quarter (median: 1.3%).
Roughly one in 11 likes comes with a comment, an unusually discussion-heavy audience.
Video content from Car.cologne draws about 6.7K views.
Posting frequency for Car.cologne sits at less than one post per week.
Car.cologne comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$130–$240
Based on 37.5K followers and a 0.31% engagement rate, a single sponsored post by Car.cologne is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Car.cologne | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.3% |
| Average likes | 107 | 330 |
| Average comments | 10 | 12 |
| Posts per week | 0.06 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Car Cologne® is a verified automotive brand on Instagram, with 37.5K followers.
Car Cologne® posts on Instagram as @car.cologne.
Car Cologne® has 37,538 followers on Instagram (37.5K) as of Jul 16, 2026.
Car Cologne®'s engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Car Cologne® average 107 likes and 10 comments.
Car Cologne® posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Car Cologne®'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
Car Cologne® is registered as a business account on Instagram and is verified.
Car Cologne® is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 331 posts.
Total Posts
331
Avg Comments
10
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
0.21%
Yes. Car Cologne® carries the blue verified badge on Instagram.
A sponsored post from Car Cologne® is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
