Brownells
Brownells, Inc. is a verified Outdoor & Sporting Goods Company creator based in United States, with 462.1K followers on Instagram. Brownells, Inc. has shared 9,314 posts to date, currently around 84 posts a week. Engagement runs at 0.13%, or about 580 likes and 27 comments per post.
Brownellsinc shows up in the InstME index as an Outdoor & Sporting Goods Company account, 462.1K followers, 9,314 posts.
Brownellsinc's 0.13% engagement rate ranks in the bottom 14% among accounts with 100K–1M followers in the InstME index.
Followers leave about one comment for every 21 likes, a healthy amount of conversation.
Over recent weeks, Brownellsinc has published about 84 posts per week, more than one per day.
InstME estimates 10% of Brownellsinc's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Brownellsinc follows only 3,249 accounts while being followed by 462.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,600–$3,000
Based on 462.1K followers and a 0.13% engagement rate, a single sponsored post by Brownellsinc is worth an estimated $1,600–$3,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Outdoor & Sporting Goods Company
| Metric | Brownellsinc | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.25% |
| Average likes | 580 | 2,985 |
| Average comments | 27 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Brownellsinc | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.86% |
| Average likes | 580 | 2,003 |
| Average comments | 27 | 56 |
| Posts per week | 84 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Brownells, Inc. is a verified outdoor & sporting goods company creator based in United States on Instagram, with 462.1K followers.
Brownells, Inc. posts on Instagram as @brownellsinc.
Brownells, Inc. has 462,135 followers on Instagram (462.1K) as of Sep 1, 2026.
Brownells, Inc.'s engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Brownells, Inc. average 580 likes and 27 comments.
Brownells, Inc. posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 10% of Brownells, Inc.'s followers are low-quality or inactive, giving an audience-quality score of 88/100.
Brownells, Inc. is registered as a creator account on Instagram and is verified.
Brownells, Inc. is categorized as an outdoor & sporting goods company account in the InstME index, based on the profile's bio and Instagram category across 9,314 posts.
Avg Comments
27
443K
Engagement
76.92%
Brownells, Inc.'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Brownells, Inc. carries the blue verified badge on Instagram.
A sponsored post from Brownells, Inc. is estimated at $1,600 to $3,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
