Canada's Jeweller Since 1879 🇨🇦 Le Joaillier du Canada depuis 1879 🇨🇦
birks.comFollowers
76.7K
Following
291
Total Posts
Engagement Rate
1.29%
Avg Likes
982
Avg Comments
With 76.7K followers across 1,746 posts, Birks is one of the Tech accounts tracked in the InstME index.
Compared with 3,942 other Tech accounts with 10K–100K followers in the InstME index, Birks's 1.29% engagement rate is below the median of 1.83%.
The comment-to-like ratio works out to one comment per 236 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
The account follows just 291 others against 76.7K followers — a ratio typical of established creators and brands.
| Metric | Birks | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 1.83% |
| Average likes | 982 | 460 |
| Average comments | 4 | 19 |
| Posts per week | 1.17 | 0.57 |
Median values from 3,942 Tech accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Birks has 76,703 followers on Instagram (76.7K) as of Jul 15, 2026.
Birks's engagement rate is 1.29%, calculated from average likes and comments per post relative to followers. That is below the median of 1.83% for Tech accounts with 10K–100K followers in the InstME index.
Posts by Birks average 982 likes and 4 comments.
Birks posts about 1 time per week on average.
Birks is registered as a business account on Instagram and is verified.
1,746
4
Avg Views
0
Posts / Week
1.17
Growth Score
25.8 / 100
219.4K
Engagement
0.1%
