The official Instagram for #BigBrother. Watch Wednesdays, Thursdays, and Sundays on CBS and Paramount+.
youtube.com/watch?v=XYyf5CEK22MFollowers
985.8K
Following
338
Total Posts
Engagement Rate
0.92%
Avg Likes
8,759
Avg Comments
Bigbrothercbs has built an audience of 985.8K followers on Instagram over 2,906 posts as a business account.
A typical post by Bigbrothercbs collects about 8,759 likes and 314 comments — roughly one interaction for every 109 followers.
Followers leave about one comment for every 28 likes — a healthy amount of conversation.
Bigbrothercbs currently publishes about 23 posts per week — more than one per day.
The account follows just 338 others against 985.8K followers — a ratio typical of established creators and brands.
| Metric | Bigbrothercbs | Cohort median |
|---|---|---|
| Engagement rate | 0.92% | 1.31% |
| Average likes | 8,759 | 3,232 |
| Average comments | 314 | 79 |
| Posts per week | 22.69 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Bigbrothercbs has 985,756 followers on Instagram (985.8K) as of Jul 15, 2026.
Bigbrothercbs's engagement rate is 0.92%, calculated from average likes and comments per post relative to followers.
Posts by Bigbrothercbs average 8,759 likes and 314 comments.
Bigbrothercbs posts about 23 times per week on average.
Bigbrothercbs is registered as a business account on Instagram and is verified.
2,906
314
Avg Views
0
Posts / Week
22.69
Growth Score
18.4 / 100
2.9M
Engagement
1.46%