Official Instagram of the Big 12 Conference
linktr.ee/Big12SportsFollowers
401.5K
Following
496
Total Posts
Engagement Rate
0.06%
Avg Likes
240
Avg Comments
Big12conference is a business account on Instagram with 401.5K followers and 31,048 published posts.
On average, Big12conference's posts earn 240 likes and 2 comments, about one interaction per 1,660 followers.
The comment-to-like ratio works out to one comment per 152 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 81 posts per week — more than one per day.
The account follows just 496 others against 401.5K followers — a ratio typical of established creators and brands.
| Metric | Big12conference | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.31% |
| Average likes | 240 | 3,232 |
| Average comments | 2 | 79 |
| Posts per week | 81.37 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
Big12conference has 401,473 followers on Instagram (401.5K) as of Apr 23, 2026.
Big12conference's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Big12conference average 240 likes and 2 comments.
Big12conference posts about 81 times per week on average.
Big12conference is registered as a business account on Instagram and is verified.
31,048
2
Avg Views
0
Posts / Week
81.37
Growth Score
1.2 / 100
Engagement
2.24%
