Celebrating people and stories from across Wolverhampton & Black Country 🔊 Listen to BBC Radio WM on BBC Sounds 👇 Tap the link for more stories
Followers
31.9K
Following
439
Total Posts
Engagement Rate
2.72%
Avg Likes
861
Avg Comments
BBC Wolverhampton & Black Country is a verified Broadcasting & media production company brand on Instagram based in United Kingdom, tracked in the InstME index with 31.9K followers. BBC Wolverhampton & Black Country has shared 4,868 posts to date, currently around 56 posts a week. Typical posts draw 861 likes and 8 comments, putting engagement at 2.72%.
Bbcwm is a Broadcasting & media production company account on Instagram with 31.9K followers and 4,868 published posts.
At 2.72%, Bbcwm's engagement rate is about average relative to accounts with 10K–100K followers.
Comments arrive at about one per 110 likes, a sign of an audience that mostly engages through likes.
Lately Bbcwm has been publishing about 56 posts per week, more than one per day.
Audience-quality analysis puts Bbcwm at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$300–$560
Based on 31.9K followers and a 2.72% engagement rate, a single sponsored post by Bbcwm is worth an estimated $300–$560. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Broadcasting & media production company
| Metric | Bbcwm | Cohort median |
|---|---|---|
| Engagement rate | 2.72% | 1.45% |
| Average likes | 861 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 55.63 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbcwm | Cohort median |
|---|---|---|
| Engagement rate | 2.72% | 0.84% |
| Average likes | 861 | 203 |
| Average comments | 8 | 11 |
| Posts per week | 55.63 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
BBC Wolverhampton & Black Country is a verified broadcasting & media production company brand based in United Kingdom on Instagram, with 31.9K followers.
BBC Wolverhampton & Black Country posts on Instagram as @bbcwm.
BBC Wolverhampton & Black Country has 31,912 followers on Instagram (31.9K) as of Jul 14, 2026.
BBC Wolverhampton & Black Country's engagement rate is 2.72%, calculated from average likes and comments per post relative to followers.
Posts by BBC Wolverhampton & Black Country average 861 likes and 8 comments.
BBC Wolverhampton & Black Country posts about 56 times per week on average.
InstME's audience-quality analysis estimates about 0% of BBC Wolverhampton & Black Country's followers are low-quality or inactive, giving an audience-quality score of 100/100.
BBC Wolverhampton & Black Country is registered as a business account on Instagram and is verified.
4,868
8
Posts / Week
55.63
Growth Score
54.4 / 100
ER Rank
Top 47%
Engagement
1.39%
BBC Wolverhampton & Black Country is categorized as a broadcasting & media production company account in the InstME index, based on the profile's bio and Instagram category across 4,868 posts.
BBC Wolverhampton & Black Country's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BBC Wolverhampton & Black Country carries the blue verified badge on Instagram.
A sponsored post from BBC Wolverhampton & Black Country is estimated at $300 to $560. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
