News from Wales and beyond
On Instagram, BBC Wales News is a verified Media/news company brand based in United Kingdom with an audience of 239.9K. The account has published 10,135 posts, currently around 38 posts a week. Engagement runs at 2.67%, or about 5,895 likes and 503 comments per post.
With 239.9K followers across 10,135 posts, Bbcwalesnews is one of the Media/news company accounts tracked in the InstME index.
Bbcwalesnews earns a 2.67% engagement rate, in the top 30% across accounts with 100K–1M followers in the InstME index.
The like-to-comment split is roughly 12 to one, indicating an unusually discussion-heavy audience.
Bbcwalesnews currently publishes about 38 posts per week, more than one per day.
InstME estimates 0% of Bbcwalesnews's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Bbcwalesnews keeps its following list short (26) relative to 239.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,200–$4,200
Based on 239.9K followers and a 2.67% engagement rate, a single sponsored post by Bbcwalesnews is worth an estimated $2,200–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Bbcwalesnews | Cohort median |
|---|---|---|
| Engagement rate | 2.67% | 1.25% |
| Average likes | 5,895 | 2,985 |
| Average comments | 503 | 73 |
| Posts per week | 37.95 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbcwalesnews | Cohort median |
|---|---|---|
| Engagement rate | 2.67% | 0.72% |
| Average likes | 5,895 | 1,651 |
| Average comments | 503 | 45 |
| Posts per week | 37.95 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
BBC Wales News is a verified media/news company brand based in United Kingdom on Instagram, with 239.9K followers.
BBC Wales News posts on Instagram as @bbcwalesnews.
BBC Wales News has 239,855 followers on Instagram (239.9K) as of Sep 11, 2026.
BBC Wales News's engagement rate is 2.67%, calculated from average likes and comments per post relative to followers.
Posts by BBC Wales News average 5,895 likes and 503 comments.
BBC Wales News posts about 38 times per week on average.
InstME's audience-quality analysis estimates about 0% of BBC Wales News's followers are low-quality or inactive, giving an audience-quality score of 100/100.
BBC Wales News is registered as a business account on Instagram and is verified.
BBC Wales News is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 10,135 posts.
Total Posts
10,135
Avg Comments
503
Engagement
0.15%
BBC Wales News's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BBC Wales News carries the blue verified badge on Instagram.
A sponsored post from BBC Wales News is estimated at $2,200 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
