Welcome to the official BBC Scotland Instagram account. #bbcscotland
bbc.in/m/scotlandFollowers
346.7K
Following
88
Total Posts
Engagement Rate
0.75%
Avg Likes
2,485
Avg Comments
Bbcscotland is a business account on Instagram with 346.7K followers and 9,285 published posts.
On average, Bbcscotland's posts earn 2,485 likes and 117 comments, about one interaction per 133 followers.
The comment-to-like ratio works out to one comment per 21 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 70 posts per week — more than one per day.
The account follows just 88 others against 346.7K followers — a ratio typical of established creators and brands.
| Metric | Bbcscotland | Cohort median |
|---|---|---|
| Engagement rate | 0.75% | 1.31% |
| Average likes | 2,485 | 3,232 |
| Average comments | 117 | 79 |
| Posts per week | 70.37 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Data last updated: Jul 10, 2026
Bbcscotland has 346,739 followers on Instagram (346.7K) as of Jul 10, 2026.
Bbcscotland's engagement rate is 0.75%, calculated from average likes and comments per post relative to followers.
Posts by Bbcscotland average 2,485 likes and 117 comments.
Bbcscotland posts about 70 times per week on average.
Bbcscotland is registered as a business account on Instagram and is verified.
9,285
117
Avg Views
0
Posts / Week
70.37
Growth Score
15 / 100
1M
Engagement
0.15%
