Style Each Moment
www.asos.com/women/ctas/curated-category-5/cat/?cid=51589&ctaref=hp%25257Cww%25257Cprime%25257Chero%25257C1%25257Cedit%25257CsummerinthecityheroFollowers
14.8M
Following
1.2K
Total Posts
Engagement Rate
0.01%
Avg Likes
1,224
Avg Comments
Asos has built an audience of 14.8M followers on Instagram over 1,520 posts as a Fashion account.
Asos has an engagement rate of 0.01%, which is in the bottom quarter (median: 0.51%) for Fashion accounts with over 1M followers, based on 236 accounts in the InstME index.
Followers leave about one comment for every 12 likes — an unusually discussion-heavy audience.
Asos currently publishes about 12 posts per week — more than one per day.
The account follows just 1,229 others against 14.8M followers — a ratio typical of established creators and brands.
| Metric | Asos | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.51% |
| Average likes | 1,224 | 10,141 |
| Average comments | 103 | 180 |
| Posts per week | 11.96 | 2.79 |
Median values from 236 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 24, 2026
Asos has 14,808,496 followers on Instagram (14.8M) as of Apr 24, 2026.
Asos's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.51%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Asos average 1,224 likes and 103 comments.
Asos posts about 12 times per week on average.
Asos is registered as a business account on Instagram and is verified.
1,520
103
Avg Views
0
Posts / Week
11.96
Growth Score
0.2 / 100
Engagement
2.3%
