The official home of All Blacks Rugby 🇳🇿 Next Test: 🏟️All Blacks v France 🗓️Sat 04 July, Christchurch
Followers
2.9M
Following
480
Total Posts
Engagement Rate
0.44%
Avg Likes
12,449
Avg Comments
Allblacks has built an audience of 2.9M followers on Instagram over 10,196 posts as a business account.
On average, Allblacks's posts earn 12,449 likes and 93 comments, about one interaction per 228 followers.
The comment-to-like ratio works out to one comment per 133 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
The account follows just 480 others against 2.9M followers — a ratio typical of established creators and brands.
| Metric | Allblacks | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.3% |
| Average likes | 12,449 | 8,904 |
| Average comments | 93 | 116 |
| Posts per week | 0.62 | 2.21 |
Median values from 39 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 24, 2026
Allblacks has 2,864,304 followers on Instagram (2.9M) as of Apr 24, 2026.
Allblacks's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers.
Posts by Allblacks average 12,449 likes and 93 comments.
Allblacks posts less than once a week on average.
Allblacks is registered as a business account on Instagram and is verified.
10,196
93
Avg Views
0
Posts / Week
0.62
Growth Score
8.8 / 100
Engagement
0.24%
