AirPure create beautiful fragrances for your home whilst being Cruelty Free and Vegan Friendly ✨ Kills 99.9% bacteria & viruses including coronavirus.
Followers
27.1K
Following
1.6K
Total Posts
Engagement Rate
0.43%
Avg Likes
37
Avg Comments
Reaching 27.1K followers on Instagram, AirPure® is a verified Home & DIY brand. AirPure® has shared 2,287 posts to date, currently around 1 post a week. Posts average 37 likes and 80 comments, an engagement rate of 0.43%.
Airpureuk operates a Home & DIY account on Instagram, pairing 27.1K followers with 2,287 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Airpureuk's 0.43% engagement rate lands below the median of 0.75%.
Over recent weeks, Airpureuk has published about one post per week.
Estimated sponsored-post value
$95–$180
Based on 27.1K followers and a 0.43% engagement rate, a single sponsored post by Airpureuk is worth an estimated $95–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Airpureuk | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.75% |
| Average likes | 37 | 200 |
| Average comments | 80 | 9 |
| Posts per week | 1.15 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
AirPure® is a verified home & diy brand on Instagram, with 27.1K followers.
AirPure® posts on Instagram as @airpureuk.
AirPure® has 27,102 followers on Instagram (27.1K) as of Jul 16, 2026.
AirPure®'s engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by AirPure® average 37 likes and 80 comments.
AirPure® posts about 1 time per week on average.
AirPure® is registered as a business account on Instagram and is verified.
AirPure® is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,287 posts.
Yes. AirPure® carries the blue verified badge on Instagram.
2,287
80
Posts / Week
1.15
Growth Score
8.6 / 100
Follower Ratio
16.5×
Engagement
2.1%
A sponsored post from AirPure® is estimated at $95 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
