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πΏπππ’ ππ is a verified Clothing (Brand) brand on Instagram based in Portugal, tracked in the InstME index with 125.1K followers. The account has published 2,395 posts, currently around 3 posts a week. Engagement runs at 0.04%, or about 51 likes and 2 comments per post.
The Clothing (Brand) account _playup_ has posted 2,395 times on Instagram and drawn 125.1K followers.
_playup_'s average post pulls 51 likes and 2 comments, roughly one interaction per 2,390 followers.
Roughly one in 32 likes comes with a comment, a healthy amount of conversation.
_playup_'s videos average 7.7K views per post.
Recent posting activity averages about 3 posts per week.
The account follows just 1,205 others against 125.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$440β$810
Based on 125.1K followers and a 0.04% engagement rate, a single sponsored post by _playup_ is worth an estimated $440β$810. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | _playup_ | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.25% |
| Average likes | 51 | 2,985 |
| Average comments | 2 | 73 |
| Posts per week | 3.28 | 0.74 |
Median values from 44,975 accounts with 100Kβ1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _playup_ | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.18% |
| Average likes | 51 | 2,451 |
| Average comments | 2 | 59 |
| Posts per week | 3.28 | 1.08 |
Median values from 56 accounts in Portugal with 100Kβ1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
πΏπππ’ ππ is a verified clothing (brand) brand based in Portugal on Instagram, with 125.1K followers.
πΏπππ’ ππ posts on Instagram as @_playup_.
πΏπππ’ ππ has 125,084 followers on Instagram (125.1K) as of Jul 13, 2026.
πΏπππ’ ππ's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by πΏπππ’ ππ average 51 likes and 2 comments.
πΏπππ’ ππ posts about 3 times per week on average.
πΏπππ’ ππ is registered as a business account on Instagram and is verified.
πΏπππ’ ππ is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 2,395 posts.
πΏπππ’ ππ's profile places the account in Portugal. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
2
Engagement
0.16%
Yes. πΏπππ’ ππ carries the blue verified badge on Instagram.
A sponsored post from πΏπππ’ ππ is estimated at $440 to $810. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
