D
BrandCosmetics Store
Luxury Beauty Brand
Audience
Browse top profilesFollowers
16.8M
Following
500
Total Posts
Engagement & Performance
Engagement Rate
2.3%
Avg Likes
270,480
Avg Comments
What the numbers say about Dior_beauty
With 16.8M followers across 100 posts, Dior_beauty is one of the Beauty accounts tracked in the InstME index.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, Dior_beauty's 2.3% engagement rate is in the top quarter (median: 0.44%).
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Video posts from Dior_beauty average 1.9M views.
Recent posting activity averages about 5 posts per week.
Audience-quality analysis puts Dior_beauty at 100/100; roughly 0% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 500 others against 16.8M followers — a ratio typical of established creators and brands.
Dior_beauty vs similar accounts
| Metric | Dior_beauty | Cohort median |
|---|---|---|
| Engagement rate | 2.3% | 0.44% |
| Average likes | 270,480 | 10,836 |
| Average comments | 115,920 | 288 |
| Posts per week | 5 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Mar 22, 2026
How Dior_beauty's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Dior_beauty: (270,480 avg likes + 115,920 avg comments) ÷ 16,800,000 followers × 100 ≈ 2.3%.
Frequently asked questions about Dior_beauty
How many followers does Dior_beauty have?
Dior_beauty has 16,800,000 followers on Instagram (16.8M) as of Mar 22, 2026.
What is Dior_beauty's engagement rate?
Dior_beauty's engagement rate is 2.3%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.44%) for Beauty accounts with over 1M followers in the InstME index.
How many likes does Dior_beauty average per post?
Posts by Dior_beauty average 270,480 likes and 115,920 comments.
How often does Dior_beauty post on Instagram?
Dior_beauty posts about 5 times per week on average.
Does Dior_beauty have fake followers?
InstME's audience-quality analysis estimates about 0% of Dior_beauty's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Is Dior_beauty a business or creator account?
Dior_beauty is registered as a business account on Instagram and is verified.