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NYT DealBook

@nytdealbook

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The most crucial business and policy news you need to know from @sorkinsays and his team.

nytimes.com/dealbook-instagram

Followers

91.9K

Following

25

Total Posts

267

Engagement & Performance

Engagement Rate

0.61%

Avg Likes

534

Avg Comments

25

Avg Views

7,409

Posts / Week

0.25

Growth Score

12.2 / 100

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Data last updated: Apr 8, 2026

How engagement rate is calculated

Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.

How to improve Instagram engagement

Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.