Breaking Bad

@breakingbad

The official Instagram account for #BreakingBad and #ElCamino: A Breaking Bad Movie. Stream now on Netflix and Stories by AMC.

www.sonypictures.com/tv/breakingbad

Audience

Browse top profiles

Followers

1.9M

Following

Total Posts

267

Engagement & Performance

Engagement Rate

4.07%

Avg Likes

76,113

Avg Comments

365

Avg Views

106,977

Posts / Week

0.62

Growth Score

81.4 / 100

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Data last updated: Apr 7, 2026

How engagement rate is calculated

Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.

How to improve Instagram engagement

Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.